exercise 9

I’m going to study Marketing.
A Marketer is the persons who decides the business, advertising, managing, etc. strategies for a firm.
In a globalized world is very important for a company to have good marketers who are able to analyze the firm, the business environment and who are able to make a business, advertising or any kind of strategy for the company.
Probably, the most controversial issue for marketers nowadays is the Credit Crunch and what is going after it for the richest economies.
For sure my subject has got to re-invent part of its strategy because of the economic changes that are going on.
To understand marketing, and who marketers does their strategies is useful to read Kotler , P. And Roberto, L. 1989 Strategic Management Free Press, New York